CRM – An Introduction to Customer Relationship Management

Price:£95000

This course brings you the basics you need to realize the importance of implementing CRM.

999 in stock

SKU: SSSM115 Categories: , Tags: , Product ID: 9500

Description

CRM – An Introduction to Customer Relationship Management

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This one day course sorts through a myriad of information and brings you the basics you need to realize the importance of implementing CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organizations and customers
  • Consider developmental roles that have the greatest impact on CRM

What Topics are Covered?

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. application service provider
  • The development team
  • Evaluating and reviewing your program

What’s Included?

  • Instruction by an expert facilitator
  • Small, interactive classes
  • Specialized manual and course materials
  • Personalized certificate of completion

 Item #: SSSM115

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