Branding Creating and Managing Your Corporate Brand

Price:£95000

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their heats. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect that heart and soul of your product, and offer a promise that you can  live up to. This course will get you started on the road to creating a perfect brand.

999 in stock

SKU: SSSM112 Category: Product ID: 9498

Description

Branding Creating and Managing Your Corporate Brand

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.  This course will get you started on the road to creating a perfect brand.

What Will Students Learn?

  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, its features, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

What Topics are Covered?

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results

What’s Included?

  • Instruction by an expert facilitator
  • Small, interactive classes
  • Specialized manual and course materials
  • Personalized certificate of completion

 Item #: SSSM112

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